At Cyber Security Valley UK we help organisations with a variety of different services including lead generation and content marketing.
Our Lead Generation Services – Right Person, Company, Message and Time
Finding the perfect prospects for a company or organisation is never easy. One of the first actions that is usually taken is finding the right prospect data, but data purchased is typically generalised, has elements missing and is unqualified. It rarely delivers what has been promised.
To get the right data you have to clearly understand who the target market e.g. company is and the target person within that target company. Then you have to craft a message that really resonates with that target and then deliver it from whoever you select within your organisation to that target. There are a number of options for delivery of course eg email, paper mail, phone, Linkedin etc. You have to understand clearly what your process (sales funnel) is for taking a contact from an initial prospect to a paying customer.
Let’s say Identify a target, message that target, assuming a response – respond to that target with a next step eg. more information or a presentation which would include your proposition in terms of what you are offering and it’s price and then if they agree they become a client. It may take multiple approaches ( experience says sometimes up to 7 pieces of information ) and when you have an initial purchase you may have additional products and services to sell that client.
We can help with your lead generation activities and introducing you to target companies within your chosen industries and verticals.
Over the last year we have been working on a project with an organisation that required us to find ” ideal paying partners ” for new regional centres.
Over time we perfected this process by working with senior data analysis specialists at Creditsafe. We also may add further data from eg ” Best Performing Companies in the Area ” lists and email discovery and verification tools.
Our Content Marketing Services
To complement our lead generation services, we can help with your content marketing in the form of blogs, articles, blogging outreach, PR, videos, podcasts, interviews, thought leadership and more.
To find out more about our lead generation and content marketing services, email [email protected] or call 0800 772 0155.